Job Description

Boutique Santa Monica branding/marketing agency with focus on financial services and investment clientele is looking for a digital advertising and marketing strategist. Fun, flexible environment with significant room for growth and advancement across a range of investment and financial branding, advertising and marketing projects. Candidate should have experience/interest in investment and financial services and experience managing advertising strategy & deployment, marketing analytics, overall digital strategy and ongoing optimization for both B2B and B2C audiences. Agency works with multiple high-profile, leading global investment services firms, as well as select clients across industries.

Candidate will work within and help manage small creative teams and balance a range of client projects—from advertising to branding and development of creative platforms and messaging to promote campaigns and brand development across advertising, websites, product positioning, marketing materials and content marketing. Position offers a balance of advertising strategy, marketing operations, content marketing, campaign strategy, overseeing tracking and optimization, project management, art direction and strategic input from ideation through launch.

Candidate Responsibilities

• Manage, optimize, report on and oversee quantitative analysis of digital, print and social campaigns, KPIs and advertising strategy to improve results
• Create and manage campaign ideas, as well as coming up with and supporting core branding and advertising strategy projects to develop creative platforms and design briefs
• Concept, present and pitch brand strategy to clients and internal teams
• Comfortable presenting to and challenging C-level executives and with institutional messaging and advertising projects
• Concept, write, create and manage marketing copy and initiatives for multiple clients
• Write effective brand copy for ads, emails, brochures, websites and social

Desired Skills and Experience

• BA / BS with at least two years of overall B2B and B2C advertising, marketing and branding experience
• Ability to recommend advertising strategy and placement ideas, as well as ongoing quantitative assessment, optimization and KPI improvements to campaign effectiveness
• Interest and experience with investments and financial services
• Strong communication, writing and interpersonal skills—able to effectively create and manage campaigns across target audiences
• Self-directed, curious, entrepreneurial attitude with ability to prioritize and manage projects from inception to execution
• High attention to detail and thoughtful approach to advertising, branding and marketing strategy
• Strong organizational and analytical skills and the ability to balance and optimize multiple projects
• Experience creating and executing concepts for B2B and B2C campaigns for print, tradeshows, web and social media
• Prior experience working for an agency or on in-house marketing team

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