Job Description

Performance Marketing Manager (Remote US) Future Opening

Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation, a marketing methodology developed by us, which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

Responsibilities

• Oversee and lead a collection of Paid Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
• Drive referrals via client relationships and professional network
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns across multiple channels
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Understand the value of Programmatic campaigns
• Responsible for personal productivity and utilization
• Work directly with Associate Director to ensure internal and client goals are being achieved
• Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

Qualifications

• 3+ years experience working at a performance/digital marketing agency
• Experience working specifically with B2B SaaS/tech clients in an agency setting
• Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others
• Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
• Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize performance
• Ability to drive results and measure via OCT
• Proven and measurable success with mid-market or enterprise accounts
• A unique perspective on how to drive value for SaaS
• Ability to translate and articulate strategy and tell stories with data
• Equal parts competitive and curious; youre a true problem solver
• You live on the cutting edge of the industry, always looking for opportunities to grow and share
• Ability to organize, prioritize and manage multiple projects simultaneously
• Youre quality-obsessed and have not lost your soul for advertising
• Travel to visit clients approximately once per year, per client or as needed

Success Metrics

• You encompass our core values through every interaction; internally and externally
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department level OKRs, such as client growth and goal attainment
• Build client trust and relationships that create consistent renewals
• Cross-sell services that align with client goals and objectives
• Clearly communicate results with client point of contact and executives
• Exceptional decision making, as it relates to strategic direction for accounts

Benefits

• Base salary range: $70,000 $95,000 USD in the United States (actual salary may vary based on experience and company practices)
• Potential bonus eligibility based on tenure and performance
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family
• Employer-paid plan for you; 50% employer contribution for dependents
• Unlimited PTO (2?week minimum), paid company holidays, birthday off, end?of?year recharge (closed Dec 24 Jan 1), paid parental leave
• Annual bonus based on tenure, scaling over time
• Yearly anniversary trip to Newport Beach, CA with peers and leadership
• Physical wellness: Gympass membership
• Mental wellness: Access to certified therapists through Spring Health, membership to Headspace
• Financial: 3% company match for 401(k) / Roth 401(k)

Remote Work

This role is 100% virtualfounded on a remote?first culture. Expect to collaborate via Zoom and Slack, maintain a laptop (PC or Mac), and have reliable internet and a professional background. Remote work is possible from anywhere in the United States; for global opportunities, you must hold current work authorization and reside in the country.

Work Environment Requirements

To perform this job successfully, you must:

• Remain stationary for extended periods while working from a home office
• Use productivity tools and software platforms necessary for the role
• Interpret written or verbal communication reliably
• Show professionalism and maintain reliable internet connectivity

If you require reasonable accommodations in completing this application, interviewing, or training, please contact careers@directiveconsulting.com.

Seniority Level

Mid?Senior level

Employment Type

Full?time

Job Function

Marketing and Sales

Industries

Advertising Services

EEO Statement

At Directive, one of our core values is People First. Were committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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